Business Impact Kohll's RX
Summary
A multifaceted pharmacy needed to drive greater engagement and awareness of services to their patient population while reducing agent costs and phone calls. Integrating into multiple management systems allowed for texting campaigns to be developed to drive revenue and create brand loyalty.
Benefits
Created automated refill and purchase order system
Created text campaigns to disseminate information on recalls
Enabled workflow to triage messages to the appropriate team
Enabled insurance and PHI data capture through secure messaging
Increased revenue by 7%
Improved agent to patient ratio from 1:12 to 1:50
Improved refill rate of specialty pharmacy
Improved refill response rate by 7%
Added new services through text campaign such as COVID testing
Individuals enrolled
sent and received texts
